Garbage Planet MEETS Pure Earth
If we are honest to ourselves, we humans are sometimes garbage, in so many ways.
We consume and consume, to please our senses. Sometimes we put our own self above all else and we forget to take the bigger picture into consideration. As a result, we produce stockpiles of garbage and toxic waste. We are presented with the choice to either change our consumption radically, or to literally poison our world and fellow living beings. We believe that no consumer should be forced into this decision. The alternatives are out there and it's up to decision-makers to provide clean and cruelty-free products and to help create change.
Plastic in our water, plastic in our food, plastic in our stomachs, and plastic my ass.
With our collection, we want to raise awareness about the mindblowing dimensions of the garbage we leave behind throughout the ecosystem. But awareness alone has never been enough to change something. This is why we produce all of our collections in an eco-friendly, fair and vegan way, without the use of plastic, from production until packaging. In this way, we aren't adding to the wastelands of garbage and poisoned rivers. At the same time, we financially support “Pure Earth” with every purchase from our Garbage Planet Collection, to help clean our environment and protect living beings.
"Pure Earth, formerly known as the Blacksmith Institute, is an international non-profit organization dedicated to solving pollution problems in low- and middle-income countries, where human health is at risk.
Pure Earth is a leader in global pollution cleanup. Since its inception in 1999, Pure Earth has completed more than 110 environmental remediation projects in 27 countries, improving the lives of millions of people, especially children, who are most at risk from the threat of toxic pollution.
Based in New York, Pure Earth works cooperatively around the world in partnerships that include governments, the international community, NGOs and local agencies, to design and implement innovative, low-cost solutions to save lives.
In 2008, Pure Earth began efforts to create a global alliance to support the cleanup and elimination of legacy pollution in the developing world. The Global Alliance on Health and Pollution (GAHP) was formed in 2011 with Pure Earth serving as Secretariat. The GAHP is the first effort of its kind dedicated to addressing the threat of toxic pollution on a global scale.
Pure Earth is known for:
- Annual pollution reports
- Creation of the Blacksmith Index (used around the world to rate levels of health risk from pollution). The Blacksmith Index was developed by Pure Earth’s technical experts to prioritize sites for remediation based on their risk to human health. It uses the population affected, the characteristics of the pollutant, and the severity of the pathway to provide a 1 through 6 ranking of every site assessed.
- The pollution database, the only resource of its kind, which currently documents the world’s worst polluted sites.Pure Earth is currently expanding this database with the Toxic Sites Identification Program, a worldwide effort to assess and document some 3,000 polluted sites in over 60 countries.
- In 2011, Pure Earth was awarded the UN-backed Green Star Award for its work in environmental emergencies, specifically the lead poisoning outbreak in Nigeria.
- Pure Earth is accredited with observer status by The United Nations Environmental Programme’s Governing Council/Global Ministerial Environment Forum, giving Pure Earth an entry point into policy dialogue with UNEP. " - Pure Earth Fact Sheet