If we are honest to ourselves, we humans are simply garbage, in so many ways.
We consume and consume, to please our senses and put our own self above all else and we forget to take the whole picture into consideration. As a result, we keep watching while a few companies force us to use plastic. We are presented with the choice to either change our consumption radically, or to poison our world. We believe that nobody should be forced into this decision. No CEO nowadays is being forced to use plastic, or even excessive packaging. All the alternatives are out there and the damage has been done. Plastics are being slowly broken down into microplastic particles and then go on their journey throughout every aspect of our ecosystem.
Plastic in our water, plastic in our food, plastic in the stomaches of animals, and plastic my ass.
With our collection, we want to raise awareness about the idiotic dimensions of the garbage we leave behind throughout the world. But awareness alone has never been enough to change something. This is why we produce all our collections in an eco-friendly, fair and vegan way, without the use of plastic, from production until packaging. This way we don’t keep adding to the wastelands of garbage and poisoned rivers. At the same time, we financially support “The Ocean Cleanup” with every purchase.
The Ocean Cleanup
After returning to shore last January due to a fault, the floating barrier has set sail towards the Pacific Trash Vortex once again with the aim of removing the largest plastic island floating in the ocean. The Ocean Cleanup’s mission is giving it another go, not letting the first obstacle bring it to a permanent halt: the machine, whose full name is Ocean Array Cleanup, is a barrier designed to carry out the greatest ocean cleanup operation ever. Boyan Slat, the mastermind behind the project, announced via Twitter that it’s currently at sea headed towards the Pacific Trash Vortex, the largest plastic island on the planet.
Give it another go, Wilson
In late 2018, the 600-metre long machine called Wilson was damaged by continuous exposure to waves and wind, causing a 20-metre long section to detach from it and forcing the entire device to return to port. After approximately four months of repair operations, Wilson is now headed back towards the Pacific Trash Vortex between the US states of California and Hawaii. “Hopefully, nature doesn’t have too many surprises in store for us this time – Slat tweeted –. Either way, we’re set to learn a lot from this campaign.” - Lifegate July 2019