We believe that humanity is being held in chains by our own social construct. Simplified, one half is producing under horrific circumstances for the good of the other half, while nobody gains anything by destroying our planet in the process. We want to break these chains by producing fair and ecological and by rethinking the role of a corporation within society. We set as our goal, to support sustainable NGO's with each collection, while staying away from cruelty and pollution. While we alone can not change the whole world, we can still try our very best.